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Portfolio '25

Making Kraft Mac & Cheese the go-to snack for American gamers.
Making Kraft Mac & Cheese the go-to snack for American gamers.
Making Kraft Mac & Cheese the go-to snack for American gamers.

Insights​ :

  1. America is known for the weirdest food combos

  2. Each and every gamer is a part of a community

  3. Gaming as a whole is a multisensorial activity

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Insights​ :

  1. America is known for the weirdest food combos

  2. Each and every gamer is a part of a community

  3. Gaming as a whole is a multisensorial activity

The "What's Your Combo?" campaign connects Kraft Mac & Cheese with gamers through "combos" in gaming and food, highlighted by the "Kraft It" event—a cooking show with top streamers.
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Insights​ :

  1. America is known for the weirdest food combos

  2. Each and every gamer is a part of a community

  3. Gaming as a whole is a multisensorial activity

The "What's Your Combo?" campaign connects Kraft Mac & Cheese with gamers through "combos" in gaming and food, highlighted by the "Kraft It" event—a cooking show with top streamers.
Making Kraft Mac & Cheese the go-to snack for American gamers.
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Streamers are invited which would then be shared on their respective community channels
Live stream of the event on discord
Community building on social media
Community building on social media

Next Project

The storm before the rainbow

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